Canon Virginia, Inc.

As film photography and printer use has declined during the digital age, Canon has been exploring ways to leverage its technical expertise in new industries. Canon Virginia, Inc. (CVI), a subsidiary of the parent company, has had tremendous success applying Canon’s technology and knowledge to related fields such as mold-making, medical imaging, and more. I loved working for this client — I was thrilled to help such an established, storied brand reinvent itself in a rapidly changing world.

Print Ads

I wrote copy for a series of print ads showcasing CVI’s versatile experience, comprehensive expertise, and full-service solutions. These were aimed at introducing CVI to a B2B audience unaware of the company’s services beyond printers and film.

Advertorial

To showcase some of CVI’s specific abilities while positioning them as a collaborative, full-service partner, I also wrote an advertorial to appear in trade publications.

Product Sheets

I also wrote technical product sheets, including the Shuttle Mold System sheet below.